+ Cool

The +cool pillar of Performance blends breathable fabrics with moisture wicking fibers. My team and I were tasked with creating a warm feeling 30 second video to show off the temperature regulating benefits of the +cool technology. 

My roles: Art Director - branding, design & video
AKQA creative team: Creative Director, ACD, Design Director, Art Director, Designer, Editor

 © 2019 by Mike T Schmitt

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