Khalid For Levi's
This campaign promotes the second Levi's collection with the young king of R&B, Khalid. We expanded off the "behind the scenes photoshoot" theme from the first series, while adding a more approachable at-home feel to the entire production.
We produced this for their in-store and out of home screens and it was edited into multiple cut-downs for social posts and paid media. This video portion of this project was shot on Kodak Super 16mm film and I shot all 35mm lifestyle imagery on Kodak Film.
My roles: Art Director, Editor, Designer & Lifestyle photographer
AKQA creative team: Creative Director, Video Director/ACD