Khalid For Levi's

This campaign promotes the second Levi's collection with the young king of R&B, Khalid. We expanded off the "behind the scenes photoshoot" theme from the first series, while adding a more approachable at-home feel to the entire production. 

We produced this for their in-store and out of home screens and it was edited into multiple cut-downs for social posts and paid media. This video portion of this project was shot on Kodak Super 16mm film and I shot all 35mm lifestyle imagery on Kodak Film.

My roles: Art Director, Editor, Designer & Lifestyle photographer
AKQA creative team: Creative Director, Video Director/ACD

 © 2019 by Mike T Schmitt

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