The +Energy pillar of Performance is the first denim to utilize Celliant® Technology. An amalgamation of fibers that absorb the infrared energy of your body heat and reflects it back into your body, speeding muscle recovery and increasing energy. For the launch of this product line, we were tasked with making a 15 second TV spot, social content, out of home, print & a 30 second informational edit.
My roles: Art Director - design & video
AKQA creative team: Creative Director, ACD, Design Director, Art Director, Designer, Editor