+ Flex

The +Flex pillar of Levi's Performance focuses on movement and Using a proprietary blend of fabrics, Levi's developed +Flex, an advance stretch technology weaving synthetic fibers through denim. The +Flex pillar of Levi's Performance uses a muted green tone throughout the creative and utilizes US BMX Olympic athletes as models.

My roles: Art Director - branding, design & video
AKQA creative team: Creative Director, ACD, Design Director, Art Director, Designer, Editor

 © 2019 by Mike T Schmitt

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