My personal passion for freestyle biking inspired me to start Grime Bikes, a company focused on custom printed garments and hand-welded bicycle frames. What started as a small Brooklyn-based business quickly gained a global following, which allowed us to work with distributors worldwide and move production to Taiwan. I got to travel across the world to promote the brand, shred on bicycles and make media. I led all strategic and creative efforts for the company, from coming up with the name and developing its visual identity, to designing its physical product lines and editing every photo, video and graphic. In 2013, Grime rebranded as Turf Bikes.