Levi’s Capsule Collections

Over the years, Levi’s has collaborated with several cultural icons, from Super Mario to Stranger Things. Each capsule collection presented a unique opportunity to merge Levi’s signature style with the essence of these beloved franchises.

From minimalist sets that let Super Mario’s vibrant world shine to mixing 80s mall vibes with VHS footage for Stranger Things, each collection’s campaign was tailored to both Levi’s fans and the fandoms of these iconic properties. These partnerships resulted in high engagement across digital platforms and sustained excitement around Levi’s limited-edition releases.