Khalid For Levi's

To promote the launch of Levi's XX Chino pants, they partnered with the young king of R&B, Khalid. We focused on creating a "behind the scenes photoshoot" video treatment to compliment the still photography use for print. We produced this for their in-store and out of home screens and it was edited into multiple cut-downs for social posts and paid media. This video portion of this project was shot on Kodak Super 16mm film.

My roles: Art Director
AKQA creative team: Creative Director, Video Director/ACD, Art Director, Editor

 © 2019 by Mike T Schmitt

  • Grey Instagram Icon