Levi's Engineered Jeans

For the 20 year anniversary of the iconic Engineered Jeans, Levi's released a capsule collection reviving their cult classic with a redesigned twist. The AKQA creative team was responsible for developing a social campaign that spoke to the technicality of the garments while showing their style-seeking audience that Levi's Engineered Jeans' are as progressive as two decades ago.

My roles: Art Director,  Editor
​AKQA creative team: Creative/Video Director, ACD, Art Director, Editor

 © 2019 by Mike T Schmitt

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