Levi's Engineered Jeans
For the 20 year anniversary of the iconic Engineered Jeans, Levi's released a capsule collection reviving their cult classic with a redesigned twist. The AKQA creative team was responsible for developing a social campaign that spoke to the technicality of the garments while showing their style-seeking audience that Levi's Engineered Jeans' are as progressive as two decades ago.
My roles: Art Director, Editor
AKQA creative team: Creative/Video Director, ACD, Art Director, Editor