The Sculpt series by Levi's is product range featuring "hyperstretch" technology to celebrate and embrace the body's natural curves, sizes and shapes. The team I art directed at AKQA created a airy and effortless visual identity to accompany the campaigns sentiment. We focused on play, dynamic poses to speak equally to the feeling of confidence and flexible product benefits.
My roles: Video Art Director, Editor
AKQA creative team: Creative Director, Design Director, Video Director/ACD, Video Art Director, Editor, Designer