Levi's x hello kitty

In honor of the Hello Kitty's 45th anniversary, Levi’s created a limited-edition collection of streetwear-inspired designs for women and girls. As the AKQA Art Director on this project, I led the development and execution of all video and social content. By layering textural background footage, green screens and prisms, we achieved a look and feel that bridged the gap between the two brands. This campaign brought in the highest organic engagement for the Levi's Instagram account in 2019.

My roles: Art Director,  Editor
AKQA creative team: Creative Director, Video Director/ACD, Art Director, Editor

 © 2019 by Mike T Schmitt

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