Levi's x Stranger Things
For the launch of season 3 of the Netflix series Stranger Things, Levi's created a collection of vintage-inspired apparel. As the AKQA Art Director on this project, I led the development and execution of all video and social content. Levi's had also partnered with the Netflix wardrobe team to develop character outfits seen in the show, so it was only fitting to shoot the content on set. By mixing the aesthetic of an 80's mall with footage shot using a VHS B-camera, we were able to achieve an overall style that matched the vibe of the decade.
My roles: Art Director, Editor
AKQA creative team: Creative Director, Video Director/ACD, Art Director, Editor