Whats incredible about this project is that Levi's Performance was the Official Jeans Sponsor of the USA Cycling BMX Freestyle Team. We worked with some of the potential Olympic athletes as models for SS2- Performance campaign but were lucky enough to convince them to make an extra film that focused more on the sport and the talent that these athletes have. We decided to shoot at the Olympic training ground for the US Skateboarding team because we could control the lights to get a feature film like lens flair from anamorphic Pana-Vision lenses; this allowed us to create a look and feel that elevates this from a typical skatepark athlete video.
My roles: Director - Production, Art Director - pre/post production
AKQA creative team: Creative Director, ACD, Design Director, Senior Editor, Composer, Colorist