Nike By Levi's
AKQA worked with Levi's to develop the creative for a social media campaign announcing their collaboration with Nike By You that felt engaging and organic to style seekers between the ages of 18-28. The collection involves laser-printed traditional Levi’s pieces like denim, trucker jackets as well as Nike shoes adorned with denim and other textiles from the Levi's arsenal. This collaboration also introduced a rebrand of the former Nike ID to Nike By You, an online service that allows people to build a custom pair of shoes using classic Nike textiles with the addition of Levi’s fabrics and laser-printed designs.
My roles: Art Director, Editor
AKQA creative team: Creative Director, Video Director/ACD, Art Director, Editor