LEVIS: AGILE + EVERGREEN

A trend on TikTok is fresh for about a day. Most brands turn up a week late, in costume, doing a joke the internet already finished.

This is the unglamorous engine behind everything else. Watching, listening, posting before the window shuts. The skill was never chasing trends. It was knowing which ones were actually Levi's, skipping the rest, and making the keepers look like they started here.

TikTok engagement up 45% year over year.

Man examining denim jacket with embroidered patches in an indoor setting, displays of patched jeans and jackets, two women involved in patchwork design, photos of patch details, and embroidered patches on fabric.
A collage of five photos of a young woman with dark brown hair, wearing a denim jacket over a plaid shirt, posing outdoors and indoors, with urban cityscapes and a vending machine in the background.
A collage of five photos of a young woman with dark brown hair, wearing a denim jacket over a plaid shirt, posing outdoors and indoors, with urban cityscapes and a vending machine in the background.

We raised the bar and outperformed benchmarks across platforms.

+45%
TikTok engagement rate
per post vs YoY

+20%
Instagram engagements
per post vs YoY

+43%
TikTok engagement rate
per post vs YoY

+25%
Instagram shares
per post vs YoY

A young woman with long braided hair posing outdoors in front of large industrial-style windows and a brick wall in sunny weather. She is wearing a white button-up shirt, a striped scarf, light-wash jeans, a belt, and a camouflage cap. She is smiling and looking at the camera in some images, and leaning against the wall in others.

We didn’t just reach more people, we engaged them more deeply. 2025 strengthened depth signals like comments, saves, and view-through. Most importantly, our work delivered meaningful business and brand impact.

+60%
Average EMV per
post vs YoY

25-40%
Higher Likelihood to prefer Levi’s among social-aware audiences

296M
Total Accounts Reached on @Levi’s TikTok and Instagram

+17pts
Higher apparel preference among social-aware audiences vs total brand audiences (2025)

+164%
View-through rate
per post vs YoY

+15pts
Higher jeans preference
among social-aware audiences
vs total brand audiences (2025)