When the big game rolls into town, the town becomes set dressing. The world flies in, takes the city, and the people who actually live there get talked over. Levi's is from the Bay.

So Levi's hosted. We turned 1 Montgomery into a home base for the week and handed the room to the Bay itself. An NPR Tiny Desk with Goapele, Ruby Ibarra, Souls of Mischief and P-Lo. A La Russell sound-off. A pep rally with a local high school band.

Everyone else bought their way into the game. Levi's threw the home crowd a party and let the city host.