WARBY PARKER: NOAH

Some style isn't loud. It's the person in the corner who clearly reads. English dark academia, collegiate counterculture, the look of being well-read worn as a posture.

We built that world with Noah's Brendon Babenzien and photographer Rahim Fortune, somewhere ambiguously between New York and Britain. I shot the Super 8 that gave it its grain and its point-and-shoot intimacy.

Then we put the money where the mouth was: a donation to Behind the Book, funding literacy programs in underserved New York schools. Looking like you read is a pose. Helping kids actually do it is the move.

Three young adults sitting on stone steps outside a brick building, wearing sunglasses, with a bicycle in the background.
Three young adults sitting on stone steps outside a brick building, wearing sunglasses, with a bicycle in the background.
A person's hand holding a pair of black and green Warby Parker eyeglasses over a wooden chessboard with chess pieces in the background.
A person's hand holding a pair of black and green Warby Parker eyeglasses over a wooden chessboard with chess pieces in the background.
A woman with black hair and glasses playing chess at a wooden table in a room with dark wood paneling and a window with curtains.
A woman with black hair and glasses playing chess at a wooden table in a room with dark wood paneling and a window with curtains.
A pair of black and tortoise-shell patterned eyeglasses resting on a brown leather satchel.
A pair of black and tortoise-shell patterned eyeglasses resting on a brown leather satchel.
Close-up of a person with dark skin wearing tortoiseshell sunglasses and a gray jacket, outdoors with blurred green foliage in the background.
Close-up of a person with dark skin wearing tortoiseshell sunglasses and a gray jacket, outdoors with blurred green foliage in the background.
Two people sitting at a table in a wood-paneled room. The person on the left is a young man wearing glasses, a dark jacket, and a white shirt, holding a pencil and looking toward the camera. The person on the right is a young woman with glasses, wearing a striped shirt, sitting with her arm resting on the table, with a beige mug in front of her.
Two people sitting at a table in a wood-paneled room. The person on the left is a young man wearing glasses, a dark jacket, and a white shirt, holding a pencil and looking toward the camera. The person on the right is a young woman with glasses, wearing a striped shirt, sitting with her arm resting on the table, with a beige mug in front of her.
Close-up of an adult's hand holding a pair of tortoiseshell eyeglasses with the brand name 'Warby Parker' visible on the temple, with a person's legs wearing white socks and dark shoes in the background.
Close-up of an adult's hand holding a pair of tortoiseshell eyeglasses with the brand name 'Warby Parker' visible on the temple, with a person's legs wearing white socks and dark shoes in the background.
A poster on a building wall featuring three young adults posing. The person in the middle is sitting on stairs, wearing a gray blazer and orange pants. The person on the left has long dark hair, glasses, and is wearing a black and white striped shirt. The person on the right has short brown hair, sunglasses, and is wearing a navy jacket and white t-shirt. The poster includes the text "NOAH" and "WARBY PARKER".
A poster on a building wall featuring three young adults posing. The person in the middle is sitting on stairs, wearing a gray blazer and orange pants. The person on the left has long dark hair, glasses, and is wearing a black and white striped shirt. The person on the right has short brown hair, sunglasses, and is wearing a navy jacket and white t-shirt. The poster includes the text "NOAH" and "WARBY PARKER".
Close-up of a photo of two women with sunglasses, smiling and talking outdoors in front of a brick wall, on a spiral-bound notebook with text.
Close-up of a photo of two women with sunglasses, smiling and talking outdoors in front of a brick wall, on a spiral-bound notebook with text.
Poster of a woman with glasses and dark hair in a wooden room. The poster has the words 'NOAH' with a cross underneath and 'WARBY PARKER' at the bottom.
Poster of a woman with glasses and dark hair in a wooden room. The poster has the words 'NOAH' with a cross underneath and 'WARBY PARKER' at the bottom.
Spiral-bound booklet with a woman wearing glasses on the cover and text about purchasing and gifting sunglasses, with a photo of four women sitting outdoors.
Spiral-bound booklet with a woman wearing glasses on the cover and text about purchasing and gifting sunglasses, with a photo of four women sitting outdoors.