WARBY PARKER: TORO Y MOI

A record has a texture before it has a sound. Toro's Mahal record was tactile, analog, collaged. The sunglasses tied to it had to feel the way the album looked.

So we built a tactile visual language straight off the album's mood board and sticker culture, shot with David Brandon Geeting, retro and current at once. Then we kept the hype physical: a curated gifting run and a live DJ set at the Warby Parker near his place in Berkeley.

Two frames that sounded like the record they came with.

A man with pink hair, sunglasses, and patterned suit sitting on a beige armchair in a room with wooden walls and a large green plant, with a vintage TV on a wooden table displaying his reflection.
A man with short, light pink hair, sunglasses, and a white shirt with a patterned design, sitting on a blue crate, reading a vinyl record sleeve. He is surrounded by vintage decor including a record player, vinyl records, large green plant, and a blue and white fan in a cozy, retro-styled room.
A man with light purple hair, wearing orange sunglasses, a patterned blazer, and a turtleneck sweater, sitting on a cream-colored tufted leather sofa with a wooden paneled wall and green plants in the background.
A collage of two images on a wooden floor background. The left side shows a man with pink hair wearing sunglasses, holding another pair of sunglasses near his face. The right side features a man with pink hair, glasses, and patterned suit sitting on a cream-colored sofa next to a large green potted plant, with a backdrop of a wooden wall and a blue sign that reads 'Toro y Moi Warby Parker'.
A collection of photo slides featuring men in stylish clothing, with sunset backgrounds over water, laid out on a wooden floor.
White box with a cloud-shaped shipping label on top, accompanied by multiple blue and white stickers and a parcel label with tracking information. The box casts a shadow on a light gray surface.
A pair of orange sunglasses with dark lenses, a wooden dog figurine, a bunch of wooden balls, and a wooden cone-shaped object on a green tiled surface.
A vintage television on a wooden shelf showing a person's reflection wearing glasses, with a potted green plant and a table lamp nearby, against a pinkish sky background.
A man in a patterned suit and sunglasses sitting on the floor, leaning against a sofa, reading a magazine, with a TV displaying a sports scene and a large potted plant beside him.
A man with pink hair and tan skin is wearing orange sunglasses propelled with black lenses, a white collared shirt with blue embroidery, a silver chain necklace, and is holding clear sunglasses with dark lenses up near his forehead, lying on a surface with leafy green plants around him.