A venture firm's real edge is taste, seeing the shift before it's obvious. Forerunner has it. Their brand didn't show it. Most of finance presents like a spreadsheet.

So we rebuilt the brand to match the instinct. Messaging, voice, photography, palette and layout, all rebuilt around the portfolio and a more editorial sensibility. New site, new brand book.

The result reads like the firm that finds the next thing first, not the firm that files the paperwork on it.