LEVIS: COLLABS (ASSORTED)

A collab lives or dies on respect. Treat the IP like a costume and the fans smell it instantly. Levi's kept teaming with cultural icons, and the job every time was to honor their world without losing Levi's own.

So each one got its own logic. A minimalist white set to let Super Mario's color do the work. 80s-mall VHS texture for Stranger Things, shot on the actual set. Prisms and green screen to bridge Hello Kitty's sweetness with Levi's edge. Mixed film formats, ARRI to Super 8, to make Star Wars feel like the future as imagined from the past. I composed original music for a few of them, too.

Hello Kitty pulled the highest engagement on Levi's Instagram at the time.

Two young models, one male and one female, sitting on the floor against a black and white background. They are wearing casual outfits with Levi's T-shirts and jeans, and looking at the camera with a serious expression.
Young woman with long blond hair wearing a white T-shirt with a black and white photo of Princess Leia from Star Wars and Levi's logo, standing against a dark background.
A woman with a big smile and closed eyes wearing a white Hello Kitty shirt and shorts with Hello Kitty and other cartoon character patterns, leaning against a person. A framed photo of two young women with similar Hello Kitty themed clothing is on the wall behind her.
A girl wearing a white shirt with Hello Kitty characters and a red Levi's logo, standing near a wall with a Polaroid photo of two girls in matching Hello Kitty shirts, one with her arm around the other.
Young woman wearing a denim jacket, jeans, and white sneakers, holding a denim tote bag, standing against a plain background.
Photo featuring film strip with multiple images of a young girl in a Hello Kitty t-shirt and jeans, standing and posing in various ways, with the lower half of a person's legs and feet in sneakers and pink socks visible in front of a plain background.
A woman with a braided bun hairstyle is performing a yoga pose against a pink wall, wearing a black shirt and black shorts.
Three instant photos of a young girl, each with different poses and outfits, arranged on a pink background.
A young man and woman sitting closely together, wearing denim jackets, with the woman resting her head on the man's shoulder inside a building with high ceilings and large windows.
Three young adults wearing distressed denim jackets and jeans riding an escalator in a modern indoor setting, possibly a shopping mall or airport.
Dark image with faint reflections and unclear objects, making it difficult to identify specific items.
Close-up of a Levi's denim pocket with a leather patch label and a yellow fabric underneath.
Three young people shopping for vintage computers and electronics at a store. One woman in a yellow and black patterned shirt and two men, one in a green t-shirt with yellow trim and one in a black t-shirt, are seen browsing and inspecting items on shelves filled with old computer hardware, software, and accessories.
A young woman with light skin and shoulder-length blond hair, wearing a yellow and black patterned shirt and black high-waisted pants, standing inside a store near shelves of books or magazines.
A person crouches down on a white floor, picking up crumpled brown paper, wearing a pink Levi's jacket, a white hoodie, a blue Nike cap, and colorful Nike sneakers.
Two pairs of Nike shoes with Levi's branding, one in pink and navy with a Velcro strap and the other in denim with pink laces, arranged on torn blue and pink paper backgrounds.
A young man in a pink Levi's denim jacket and camouflage t-shirt, standing against a white wall, looks to his left with a neutral expression. In the background, a young woman with braided hair is sitting on the floor, dressed in a white jacket and shorts, adjusting her shoe.
Two young people sitting on a wooden pallet in a studio with a torn wall background. The woman on the left is wearing a denim jacket with a brown collar, light blue jeans, and Nike sneakers. The man on the right is wearing a pink patterned jacket, a white hoodie, pink patterned pants, and a blue cap.
Pattern of red and blue Nike sneakers with the Levi's logo in the center on a red background.
Young man with braided hair wearing a navy shirt, white transparent jacket, white camouflage shorts, white socks, and yellow Nike sneakers standing against a distressed white wall.
Two young models dressed in super Mario-themed clothing pose in a studio. The male model wears a light denim jacket with patches, including a Super Mario logo, and patterned pants. The female model wears a white Levi's T-shirt and a matching patterned jacket and shorts, featuring various Super Mario characters.
A young man wearing a colorful Mario-themed hoodie and denim overalls, standing in front of white wall art featuring question marks and a smiling face with closed eyes.
A young man and woman pose together in casual clothing. The man wears a black denim jacket and black pants, while the woman wears a blue denim jacket over a graphic T-shirt and black pants. They stand against a white background.
A young woman with blonde hair in a ponytail, wearing a white Levi's t-shirt, holding a black strap with yellow text. She has a serious expression and is standing against a dark background with red lighting. The strap has the words "SHOOT, HIDE, BE" and the person appears to be posing with a dark bag with yellow, red, and white text, and a small "Star Wars" and Levi's logo in the bottom left corner.
Close-up of Levi's jeans with a Star Wars themed patch and speckled design, displaying Levi's and Star Wars logos at the bottom.
A young woman with blonde hair in a ponytail wearing a denim jacket with a Star Wars graphic on the back, standing sideways in a bright, modern room.
Young woman reclining on a wooden pallet with casual denim clothing, Nike sneakers, and dark hair with bangs, inside a minimalistic room with a white wall background.
Close-up of a person wearing a denim jacket, grey sports bra, and grey sweatpants with a Nike logo visible. The person is standing against a light background with textured, torn paper details and the text 'NIKE' and 'BY LEV'S' on the side.
A young girl holding a colorful, cartoon-themed scarf over her mouth while looking directly at the camera.
Levi's logo above the Super Mario logo on a blue background.
Young man with curly hair wearing a denim jacket with patches, a red hoodie, colorful patterned pants, and white sneakers standing in front of a plain background with LEGO and Levi's logos.
Young girl standing in a white studio with cartoon-like smiley face flower decorations, wearing a white long-sleeve shirt, denim overalls with Super Mario patches, a colorful scarf, a black Super Mario fanny pack, white socks, and sneakers.