LEVIS: SPRING / SUMMER

The best clothes don't announce themselves. They just look like the people already wearing them well on a good street.

So we shot the global Spring/Summer line on the streets of Mexico City. Diverse casting, color everywhere, specific and nondescript at once. Built into a playbook so every market could carry it.

Effortless reads as effort you can't see. That was the brief, and the streets did the rest.

Close-up of a person wearing blue Levi's jeans with a black jacket, and two images of a woman with curly hair smiling and posing in a black jacket and striped shirt.
A young man wearing a colorful tie-dye jacket and blue hoodie stands outdoors in front of a painted blue and white wall, with shadows of trees on the ground.
Three women in jeans and casual tops posing outdoors in front of historical architecture, with blue sky background.
Three women in jeans and casual tops posing outdoors in front of historical architecture, with blue sky background.
A young man in a blue hoodie and jeans standing outside a decorative building with intricate tile work, with another image showing a closer side view of him holding a newspaper.
A young woman with curly black hair wearing a red sweatshirt and blue jeans, sitting at an outdoor restaurant or café with a checkered tablecloth, holding a glass with an orange drink, with a yellow and green painted wall behind her.