MINT: TIME TO MINT

Nobody builds a good habit by deciding to. You build it by stacking it onto something you already do. Reach for your phone, and that's the trigger.

So It's Time to Mint turned the app into a daily nudge instead of a chore. A :30 spot, experimental OOH, and 100-plus digital pieces, all on one premise: every small choice is the world reminding you it's time to check in.

Progress isn't a resolution. It's a habit you stacked without noticing.

A man with curly hair and glasses opening a bottle of pills.
A person looking inside an open refrigerator with drinks and food items on the shelves and door
Two women sitting at a table, looking at a smartphone together in a kitchen with a green and white wall.
Desk with calendar showing the date 15 and bills due note, pens, notebooks, and decorative items.
A wooden console table with decorative items including two square speakers, a gold abstract sculpture, a digital clock showing 25 minutes past 2, a brown vase, a small yellow dish, and a framed photo, set against dark curtains with a flower arrangement on the right.
Two women walking their dogs past an animal adoption center with teal walls and signs about pet adoption and pet waste
A woman and a man sitting against a teal wall, with the woman holding a colorful cup and the man scooping ice cream from a small container.
Person holding and using a smartphone in an indoor setting.
A person holding a smartphone with a photo of two women smiling and looking at each other. The background features a gray brick wall and a teal container.
A wall clock with the word 'Mint' repeating as the hour markers, mounted on a teal-green wall. The setting appears to be a public space with tiled walls.
Close-up of a blue circular sticker with a QR code in the center, partially covered in shadow, with purple text written around the edge.
Black and white sketch of a mint ice cream truck on a sheet of paper, with handwritten labels, placed under a smartphone showing the truck's diagram, on textured surface.