WHOOP: LEATHERLUXE

For ten years WHOOP was the thing you hid under a sleeve, pure signal, no style. But wanting to know yourself stopped being an athlete thing. It became a flex. LeatherLuxe is the first WHOOP built to be seen, Italian leather and real metal, made to sit next to a watch instead of under one.

So I pushed it out of WHOOP's sport lane and into mine. Real New York cast, honest locations instead of a gym, shot by Nick Thomsen, in his own neighborhood. Elegant, lived-in, styled up. The data worn out loud.

It anchored the line for the 5.0 and MG, WHOOP's biggest launch since 2021. The first WHOOP you'd wear because you wanted to, not just because it worked.

A young woman with brown hair sitting in the backseat of a car, wearing a houndstooth patterned blazer and a black leather dress, accessorized with gold earrings, a smartwatch, and a bracelet, taking a selfie or adjusting her hair.
A young man sitting on a bed with his eyes closed, looking down, with his hand on his chest, in a room with a blue wall and a wooden speaker in the background.
A young man with curly hair, wearing a brown suede jacket and beige pants, sitting in the backseat of a car, smiling and looking out the window.
A woman sitting with her legs crossed on a dark blue textured sofa, smiling with eyes closed, in a warm-toned room with wooden furniture.