A content strategy conference lives or dies on one thing: whether the work looks like it was made by people who can actually do the work.

So the mark had to carry that. Two mirrored concentric Cs around a single comma, a clean nod to the theme, Designing for Our Future. Swiss type, restrained, professional in black and white, then loose and edgy the second you add color or motion.

Branding for a writing conference that proved its point before anyone read a word of it.